Smart Campaigns
How Smart Campaigns Work
Learn how Dynamoi Smart Campaigns connect Spotify content, managed ads on Meta and Spotify Beta, Smart Links, and reporting.
Smart Campaigns are Dynamoi's managed music promotion workflow for Spotify releases. They connect a Spotify URL, Smart Link, ad creative, targeting, campaign budget, and analytics into one setup flow.
The workflow
Connect Spotify and an ad network Spotify identifies the artist and release catalog. You deliver through Meta Ads and, where available, Spotify Beta.
Choose Spotify content Paste a Spotify track, album, or playlist URL, or choose content from your catalog on Marketing > Smart Links.
Create or reuse a Smart Link Dynamoi uses a Smart Link as the destination behind the ads. The link helps route listeners and measure downstream activity.
Add creative inputs Provide at least one media asset: upload an image or video, select a connected social post, or choose a generated video. Add generated or manual ad copy.
Choose networks, targeting, and budget Select
Meta Ads,Spotify Beta, or both, then set country targeting and the campaign budget.Review analytics Track spend, impressions, link clicks, saves, save rate, and cost per save.
Ad networks
Smart Campaigns deliver on two self-serve networks: Meta Ads (Facebook and Instagram) and Spotify Beta (Spotify Ads). You select one or both in the wizard Plan step. Meta is the default network and supports global or multi-country targeting. Spotify Beta runs one supported country per campaign at $30/day per country, needs square artwork (600x600 or larger) plus an artist profile image, and is reviewed before launch.
Google, TikTok, and Snapchat are not available for self-serve Smart Campaign delivery.
What Dynamoi optimizes for
Smart Campaign reporting focuses on listener actions that are more useful than raw clicks. Saves, save rate, cost per save, Smart Link engagement, country performance, and audience quality help decide whether a campaign should keep running, pause, or be relaunched with a different setup.
What you still control
You control the artist, release, networks, budget, targeting, copy mode, and creative assets. Dynamoi handles the platform connection checks, campaign setup workflow, Smart Link routing, and reporting surfaces.
What can delay launch
A Smart Campaign may wait in setup if a Smart Link needs to be created, a platform connection is incomplete, managed advertising is inactive, creative needs review, or an ad platform needs more time to approve delivery. Spotify Beta campaigns always pass through a manual review before they go live.
Note Use the campaign status page to understand whether a campaign is waiting, deploying, active, paused, or blocked by an issue.