Marketing Overview

Marketing is the home for free Smart Links, public marketing tools, managed campaign setup, analytics, audience insights, platform connections, and billing for the current artist.

Artist scope

Marketing data and actions are scoped to the active artist. Switching artists changes the campaigns, analytics, and billing you see.

Marketing vs Distribution

Marketing focuses on paid promotion, audience growth, and campaign analytics. Distribution covers royalties, catalog metadata, and revenue reporting. Use Marketing for ad operations and Distribution for royalty visibility.

Core marketing surfaces

• Smart Campaigns promote Spotify releases with managed ads, Smart Links, and listener-action reporting.
• YouTube Campaigns promote videos and channels through Google Ads infrastructure, with revenue metrics when AdSense is connected.
• Smart Links create free public release pages on play.dynamoi.com.
• Platform Connections prepare Spotify, Meta, YouTube, TikTok, and related account surfaces.
• Billing activates managed advertising and tracks campaign usage.
• Spotify Growth Audit evaluates public Spotify artist readiness before a campaign. See Spotify Growth Audit.

Marketing navigation

Use the sidebar to reach these pages:

• Smart Campaigns - create campaigns and review performance. Start with Smart Campaign Overview and Smart Campaign Analytics.
• YouTube Campaigns - create YouTube campaigns and track results. See YouTube Campaign Overview and YouTube Analytics.
• Campaign Management - pause, resume, and archive campaigns. See Managing Campaigns.
• Audience - view fans acquired through Smart Campaigns. See Audience Insights.
• Campaign Compare - opens from Campaign Management by selecting campaigns; compares 2 to 3 campaigns of the same type. See Campaign Compare.
• Smart Links - publish release pages, browse synced Spotify content, start campaigns from a release, review link analytics, and manage settings. See Smart Link Analytics & Settings.
• Platform Connections - connect Spotify, Meta, YouTube, and TikTok. See Connections Overview.
• Billing - manage subscriptions, campaign credits, usage, and invoices. Start with Billing.
• Public Data - use Dynamoi Data for royalty benchmarks and music-market context.

Typical workflow

1. Connect required platforms Complete Spotify, Meta, or YouTube connections in Platform Connections.

2. Activate billing Choose the managed-advertising plan for the artist in Billing.

3. Create campaigns Use Create Smart Campaign or Create YouTube Campaign to launch.

4. Review performance Track results in Smart Campaign Analytics, YouTube Analytics, and Audience.