Marketing is the home for campaign creation, analytics, audience insights, and billing for the current artist. ![Marketing dashboard summary with campaign, analytics, audience, and platform cards](https://uihohqhbowcrgsjhdmrc.supabase.co/storage/v1/object/public/media/docs/marketing/marketing-overview.png) ## Artist scope Marketing data and actions are scoped to the active artist. Switching artists changes the campaigns, analytics, and billing you see. ## Marketing vs Distribution Marketing focuses on paid promotion, audience growth, and campaign analytics. Distribution covers royalties, catalog metadata, and revenue reporting. Use Marketing for ad operations and Distribution for royalty visibility. ## Marketing navigation Use the sidebar to reach these pages: - **Smart Campaigns** - create campaigns and review performance. Start with [Smart Campaign Overview](/docs/smart-campaigns/smart-campaign-overview) and [Smart Campaign Analytics](/docs/analytics/smart-campaign-analytics). - **YouTube Campaigns** - create YouTube campaigns and track results. See [YouTube Campaign Overview](/docs/youtube-campaigns/youtube-campaign-overview) and [YouTube Analytics](/docs/analytics/youtube-analytics). - **Campaign Management** - pause, resume, and archive campaigns. See [Managing Campaigns](/docs/campaign-management/managing-campaigns). - **Audience** - view fans acquired through Smart Campaigns. See [Audience Insights](/docs/analytics/audience-insights). - **Music Catalog** - browse synced Spotify content and start campaigns. See [Music Catalog](/docs/smart-campaigns/music-catalog). - **Platform Connections** - connect Spotify, Meta, and YouTube. See [Connections Overview](/docs/platform-connections/connections-overview). - **Billing** - manage subscriptions, credits, and invoices. Start with [Subscription and Pricing](/docs/billing/subscription-pricing). ## Typical workflow Complete Spotify, Meta, or YouTube connections in `Platform Connections`. Start the Plus subscription for the artist in `Billing`. Use `Create Smart Campaign` or `Create YouTube Campaign` to launch. Track results in `Smart Campaign Analytics`, `YouTube Analytics`, and `Audience`.