Budgets & Targeting
Budget types, minimums, and location targeting options for Smart Campaigns.
Budget types, minimums, and location targeting options for Smart Campaigns.
Budget types, minimums, and location targeting options for Smart Campaigns.
Smart Campaigns let you choose a budget and where your ads can run. Targeting is intentionally simple: locations only.
| Type | How it works | When to use |
|---|---|---|
| Daily | Spends up to your daily amount until you pause or archive | Always-on promotion |
| Total | Spends up to your total amount, then stops on your end date | Time-boxed pushes |
You can target:
Target all Spotify countries (global)If you are unsure where to start, try global targeting to learn faster. After you see where results come from, narrow to the best countries.
Meta Ads (Facebook and Instagram) is available to everyone. Google, TikTok, and Snapchat are available by contacting support and require a higher minimum spend.
Smart Campaigns let you choose a budget and where your ads can run. Targeting is intentionally simple: locations only.
| Type | How it works | When to use |
|---|---|---|
| Daily | Spends up to your daily amount until you pause or archive | Always-on promotion |
| Total | Spends up to your total amount, then stops on your end date | Time-boxed pushes |
You can target:
Target all Spotify countries (global)If you are unsure where to start, try global targeting to learn faster. After you see where results come from, narrow to the best countries.
Meta Ads (Facebook and Instagram) is available to everyone. Google, TikTok, and Snapchat are available by contacting support and require a higher minimum spend.