Budgets & Targeting
Budget types, minimums, and location targeting options for Smart Campaigns.
Smart Campaigns let you choose a budget and where your ads can run. Targeting is intentionally simple: locations only.
Budget types
| Type | How it works | When to use |
|---|---|---|
| Daily | Spends up to your daily amount until you pause or archive | Always-on promotion |
| Total | Spends up to your total amount, then stops on your end date | Time-boxed pushes |
Minimums and limits
- Daily budgets have a $10/day minimum.
- Total budgets require an end date, and the total budget must be at least $100.
- Total budgets require an end date that is at least 5 days from today.
- Daily budgets have a $500/day maximum.
Location targeting
You can target:
Target all Spotify countries(global)- A set of specific countries
Tip If you are unsure where to start, try global targeting to learn faster. After you see where results come from, narrow to the best countries.
Ad networks
Smart Campaigns currently run on Meta Ads (Facebook and Instagram).
You may also see other networks listed with a Contact Support badge. These networks are not available for self-serve Smart Campaigns today.