Smart Campaigns

Budgets & Targeting

Choose the current Meta Smart Campaign budget type, campaign duration, and country targeting.

Last updated Jul 24, 2026 4 sections

Smart Campaigns let you choose a budget and where your ads can run. Targeting is intentionally simple: locations only.

Create Smart Campaign wizard showing budget and targeting options

Budget types

Type	How it works	When to use
Daily	Spends up to your daily amount until you pause or archive	Always-on promotion
Total	Spends up to your total amount, then stops on your end date	Time-boxed pushes

Minimums and limits

Current Smart Campaign authoring uses Meta:

On Meta Ads, daily budgets have a $10/day minimum.
Total budgets require an end date at least 5 days from today, and the total must be at least $50 and cover the network minimum across the campaign duration.
Daily budgets have a $500/day maximum.

Location targeting

You can target:

Global
A set of specific countries

Meta supports global or multi-country targeting.

Tip If you are unsure where to start on Meta, try global targeting to learn faster. After you see where results come from, narrow to the best countries.

Ad networks

Smart Campaigns currently deliver on Meta Ads (Facebook and Instagram). Spotify Ads selection is disabled. Google, TikTok, and Snapchat are not Smart Campaign delivery options.