Ad Copy & Creatives

Smart Campaigns use your ad copy to capture attention and drive clicks. Dynamoi offers two modes for creating this content.

Copy Generation Modes

You can choose how your ad copy is created:

Mode	How It Works	Best For
AI Mode	Generates creative copy using your artist context	Quick setup, testing new approaches
Manual Mode	Uses your exact text with light formatting	Brand consistency, specific messaging

Note Both modes produce 5 variations of each copy element for A/B testing.

AI-Generated Copy

When you select AI mode, Dynamoi creates ad copy using:

Context Source	What It Provides
Artist name and genres	Core identity and style
Content title and type	What's being promoted
Instagram captions	Your writing voice and tone
Facebook posts	How you communicate with fans
YouTube channel description	Your self-written bio

The AI matches your existing communication style while creating platform-optimized copy.

How AI Mode Works

1. Context Gathering Dynamoi pulls your recent social media posts and artist metadata.

2. Voice Matching The AI analyzes your writing patterns and tone.

3. Copy Generation Creates 5 variations of each copy element matching your style.

4. Review and Edit You can modify any generated copy before launch.

Manual Mode

When you provide your own copy, Dynamoi:

• Uses your exact wording as the foundation
• Makes only necessary adjustments for Meta's guidelines
• Preserves your brand voice completely

Tip Use Manual mode when you have a specific marketing message or campaign theme you want to maintain across all ads.

Character Limits

Meta platforms have strict character limits for ad copy:

Element	Limit	Purpose
Headline	40 characters	Primary attention grabber
Primary Text	125 characters	Main message and value proposition
Description	30 characters	Call to action or supporting info

Warning Copy exceeding these limits will be truncated. AI mode stays within limits automatically.

Copy Elements Explained

Headlines

Headlines appear prominently in ads and should:

• Include the track or artist name
• Create immediate interest
• Work standalone (without context)

Examples:

• "Stream Eclipse Now"
• "New Music: Midnight Run"
• "Luna Rose - Echoes"

Primary Text

Primary text provides the main message:

• Explain what you're promoting
• Include a reason to click
• Match your artist voice

Examples:

• "Experience the latest from Luna Rose. Stream 'Echoes' on your favorite platform."
• "New release alert! 'Midnight Run' is here. Listen today."

Descriptions

Descriptions are short calls to action:

• Direct and actionable
• Platform-focused
• Concise

Examples:

• "Stream on Spotify & Apple Music"
• "Listen Now on All Platforms"
• "Available Everywhere"

Media Assets

Every Smart Campaign needs at least one creative you provide. Supply one of:

• An uploaded image or video
• A selected connected social post
• A selected generated video

The wizard blocks submission until at least one is present. Album artwork and artist profile images from your connected profiles feed display and Smart Link surfaces, but they do not satisfy the ad-creative requirement on their own. Spotify Beta additionally needs square artwork (600x600 or larger) plus an artist profile image.

Video Content

If you have video content (music videos, visualizers):

Format	Where It Appears
YouTube videos	YouTube campaigns (separate from Smart Campaigns)
Reels/Stories	Meta placements optimized for vertical video

Tip Video ads typically outperform static images. If you have a music video or visualizer, consider a YouTube campaign alongside your Smart Campaign.

Editing Generated Copy

After generation, you can modify any copy element:

1. Review Generated Copy See all 5 variations for each element.

2. Edit Any Variation Click to modify text while staying within limits.

3. Regenerate if Needed Request new AI-generated options if none fit.

4. Approve Final Copy Confirm your selections before launch.

Best Practices

For AI Mode

Practice	Why It Helps
Keep social profiles active	More context = better voice matching
Review all 5 variations	Different angles may perform differently
Edit rather than regenerate	Tweak good copy instead of starting over

For Manual Mode

Practice	Why It Helps
Write multiple variations	Give the algorithm options to test
Stay within limits	Avoid truncation issues
Include clear CTAs	Tell users what to do

Copy Performance

Once your campaign is running, you'll see which copy variations perform best:

• Top Headlines - Which get the most clicks
• Top Primary Text - Which drive engagement
• Top Descriptions - Which convert to saves

Use these insights when creating future campaigns.