Campaign Optimization

Use analytics to decide what to do next: keep running, pause, or launch a new campaign with different settings.

Start with date range and learning

If a campaign shows the Learning badge, expect more day-to-day variance. Use multi-day trends instead of single-day numbers.

The Last 7 days and Last 28 days views are usually the fastest way to spot trend direction.

Smart Campaign metrics to focus on

Smart Campaign analytics are built around a small set of core metrics:

• Spend (USD) - billable ad spend for the selected dates
• Saves - the primary conversion event for Smart Campaigns
• Save Rate - Saves divided by Link Clicks
• Cost per Save - Spend (USD) divided by Saves
• Link Clicks - clicks from the ad to your Smart Link landing page

Reading the Analytics Dashboard

Use breakdowns to understand where results are coming from:

Countries and placements

Country and placement breakdowns are useful for identifying which audiences are driving results and which are not contributing.

Next actions in Dynamoi

1. Review trends Use Last 7 days and Last 28 days to compare recent results vs. your baseline.

2. Decide whether to pause If you need to stop spend, pause the campaign from Campaign Management.

3. Launch an updated campaign If you want different targeting, budgets, or creative, create a new campaign with the updated settings.