Cost per save is spend divided by confirmed saves or follows. For music, it is a better scaling metric than CPC because it measures taste fit, not curiosity.
Across Dynamoi smart campaigns (December 13, 2023 through December 12, 2025), cost per save / follow typically lands around:
- Tier 1: $2.51 to $4.70 (25th to 75th percentile)
- Tier 2: $0.24 to $2.40
If you are above those ranges, you are usually paying for attention that does not convert. Fix the bridge or the hook.
If you are below those ranges, do not celebrate yet. Check whether those saves turn into repeat listening. Cheap saves that never listen again are a vanity metric in disguise.
Sources
- Dynamoi exclusive benchmarks (internal export).