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/ Improvement / Analytics

Cleaner campaign analytics

Campaign and audience reporting now gives artists clearer totals, date context, and easier-to-scan performance numbers.

Centered Clearer Analytics title card with subtle chart and date decorations

Analytics pages now do more of the basic interpretation work before the artist reads them. The dashboard is clearer about date windows, totals, and how recent the reported data is.

What changed

  • Default audience reporting to a practical recent window instead of opening with too much history.
  • Use daily YouTube timeseries data when platform totals come back empty.
  • Add data-through context to chart tooltips.
  • Improve campaign and audience number formatting.
  • Tighten analytics UI states around campaign purchases and reporting.

Why it matters

Artists need to know whether a campaign is working, not whether a platform API returned a weird total. This update makes the dashboard more honest about what period is being shown and where the numbers came from.