Get answers to common questions about music marketing and promotion
Use a digital distributor (DistroKid, TuneCore, CD Baby) or TikTok's SoundOn to deliver your music to TikTok's Sound Library.
Yes. TikTok pays $0.007-0.013 per 1,000 streams based on Dynamoi's first-party streaming data. Royalties require distribution through licensed aggregators.
TikTok views convert to Spotify streams at 0.5-2% for successful campaigns. Requires proper Sound Page setup and working "Add to Music App" integration.
Yes, but you must upload it as an original sound and confirm ownership. Business accounts cannot use the general Sound Library.
Spikes and crashes usually come from unstable sources of streams, weak conversion to saves, or low-quality traffic. Here’s how to diagnose it in Spotify for Artists.
Spotify Countdown Pages are available for eligible artists releasing a new, original album or EP. Here are the rules, and what to do if you’re not eligible.
Spotify music promotion is the deliberate mix of profile prep, ethical marketing, and signal-driven release tactics that earn saves, followers, and lasting reach.
A save rate above 20% signals strong listener intent. Below 10% suggests targeting or creative problems. Learn the benchmarks and how to improve.
Singles drive faster growth, while albums build artistic depth. Here is how to combine them into a strategy that maximizes streams.
Directly paying curators for a slot is modern payola. Platforms prohibit it, distributors can remove your music, and the data it creates hurts your future reach. Use ethical options instead.
50k is 'Tour Ready'. It means you have enough data to route a profitable tour. Learn how to use your listener geography to book shows.
You can't train Spotify directly, but you can train the traffic you send to it. Learn how to use Meta's AI to find the listeners Spotify loves.
Don't just post the link; promote it with a pixel. Use Smart Links to track who clicks, then retarget them on release day with 'Out Now' ads.
Asking nicely doesn't work. You need 'Incentivized Ads'. Run a 'Coming Soon' campaign on TikTok/Reels that drives traffic to a Smart Link.
More plays come from more intent. Optimize for saves and repeat listens, use the right levers at the right time, and compounding algorithmic reach follows.
