Thailand averages $2.36 per 1,000 Art Track streams and $0.80 for Content ID, ranking in the middle of Southeast Asian markets just below Vietnam ($2.42) and above Malaysia ($2.12). With a population of 70 million it offers substantial volume potential alongside reasonable per-stream rates. The 3:1 ratio between Art Tracks and Content ID follows a typical developing-market pattern, so prioritize Art Track streams through distribution rather than UGC claims.

Thai YouTube RPM summary

Revenue Stream	RPM	What It Measures
Art Tracks	$2.36	Auto-generated videos from distributed music
Content ID	$0.80	Claims on user-generated content

Art Track and Content ID figures reflect what rights holders receive from distribution.

Source: Dynamoi first-party distribution data, aggregated and anonymized.

Art Track revenue (distributed music)

Thai Art Track benchmarks

Metric	Value
RPM	$2.36 per 1,000 streams
Tier	2 (Moderate market)

How Thailand compares in Southeast Asia

Country	Art Track RPM	vs. Thailand
Singapore	$6.96	+195%
Vietnam	$2.42	+3%
Thailand	$2.36	baseline
Malaysia	$2.12	-10%
Indonesia	$1.92	-19%
Philippines	$0.74	-69%

Thailand ranks in the middle of Southeast Asian markets, performing competitively with Vietnam and Malaysia.

Content ID revenue (UGC claims)

Thai Content ID benchmarks

Metric	Value
RPM	$0.80 per 1,000 streams
Tier	3 (Developing market)

Thailand shows a typical developing market pattern with Art Tracks at roughly 3x Content ID value.

Strategic implications for musicians

For distributed artists

Thailand offers balanced Southeast Asian opportunity:

Art Track RPM ($2.36) is competitive in the region
Population (70M) provides solid volume potential
Strong local music scene (T-Pop, Luk Thung, Mor Lam)
Thai language content dominates

Targeting recommendations

Strategy	Recommendation
Paid promotion	✅ Justified for regional strategy
Content ID registration	⚠️ Lower priority (moderate returns)
Thai content	✅ Essential for local success
Southeast Asia bundle	✅ Include Thailand in regional targeting

About this data

All RPM figures are based on Dynamoi first-party distribution data, aggregated and anonymized across our catalog. Data reflects performance through late 2025.

Two distinct revenue streams:

Art Tracks: From distributor royalty statements (what rights holders receive)
Content ID: From distributor royalty statements (what rights holders receive)

Your actual RPM will vary based on specific content, audience demographics, and seasonal factors. These benchmarks represent aggregate performance for music content specifically.