Thailand is a solid Tier 2 performer in Southeast Asia's YouTube market. With competitive Art Track RPM and a growing digital music market, Thailand offers reasonable value for distributed music.
Note This data is for music content only. RPM varies significantly by content category. Gaming, finance, and lifestyle channels have different benchmarks. These figures reflect performance for distributed music and music-focused YouTube channels.
Thai YouTube RPM summary
| Revenue Stream | RPM | What It Measures |
|---|---|---|
| Art Tracks | $2.36 | Auto-generated videos from distributed music |
| Content ID | $0.80 | Claims on user-generated content |
Art Track and Content ID figures reflect what rights holders receive from distribution.
Source: Dynamoi first-party distribution data, aggregated and anonymized.
Art Track revenue (distributed music)
Thai Art Track benchmarks
| Metric | Value |
|---|---|
| RPM | $2.36 per 1,000 streams |
| Tier | 2 (Moderate market) |
How Thailand compares in Southeast Asia
| Country | Art Track RPM | vs. Thailand |
|---|---|---|
| Singapore | $6.96 | +195% |
| Vietnam | $2.42 | +3% |
| Thailand | $2.36 | baseline |
| Malaysia | $2.12 | -10% |
| Indonesia | $1.92 | -19% |
| Philippines | $0.74 | -69% |
Thailand ranks in the middle of Southeast Asian markets, performing competitively with Vietnam and Malaysia.
Content ID revenue (UGC claims)
Thai Content ID benchmarks
| Metric | Value |
|---|---|
| RPM | $0.80 per 1,000 streams |
| Tier | 3 (Developing market) |
Thailand shows a typical developing market pattern with Art Tracks at roughly 3x Content ID value.
Strategic implications for musicians
For distributed artists
Thailand offers balanced Southeast Asian opportunity:
- Art Track RPM ($2.36) is competitive in the region
- Population (70M) provides solid volume potential
- Strong local music scene (T-Pop, Luk Thung, Mor Lam)
- Thai language content dominates
Targeting recommendations
| Strategy | Recommendation |
|---|---|
| Paid promotion | ✅ Justified for regional strategy |
| Content ID registration | ⚠️ Lower priority (moderate returns) |
| Thai content | ✅ Essential for local success |
| Southeast Asia bundle | ✅ Include Thailand in regional targeting |
About this data
All RPM figures are based on Dynamoi first-party distribution data, aggregated and anonymized across our catalog. Data reflects performance through late 2025.
Two distinct revenue streams:
- Art Tracks: From distributor royalty statements (what rights holders receive)
- Content ID: From distributor royalty statements (what rights holders receive)
Your actual RPM will vary based on specific content, audience demographics, and seasonal factors. These benchmarks represent aggregate performance for music content specifically.