Tencent Music / China
Tencent Music Royalty Rates: China
Tencent Music in China benchmarks at $3.13 RPM for the paid streaming tier through Mar 2026. In China's platform ladder, that sits 1 of 5 alongside comparable rows from Apple Music and NetEase. It is 3.4x the local published median of $0.91. The 12-month average is $2.91, with the latest reading +27.0% vs. 90 days prior. Paid is 6.2x the free/ad-supported RPM.
Paid - Streaming
$3.13
12-month average
$2.91
90-day movement
+27.0%
Market Profile
Service median
1.0x median
Service leader
current high
Market percentile
-
Paid / free
6.2x
Dynamoi Smart Campaigns
Turn royalty data into Tencent Music growth.
Benchmark Rows
| Tier | RPM |
|---|---|
| Free - Ad-supported | $0.50 |
| Paid - Streaming | $3.13 |
Tier Split
Paid - Streaming
$3.13
Free - Ad-supported
$0.50
Rate History
$3.57
$3.60
$2.81
$2.81
$4.17
$2.82
$2.09
$3.00
$2.67
$2.75
$2.74
$1.94
Market Ladder
| # | Platform | Tier | RPM | vs. Tencent Music |
|---|---|---|---|---|
| 01 | Tencent Music | Paid - Streaming | $3.13 | — |
| 02 | Apple Music | Paid - Streaming | $2.18 | -30% |
| 03 | NetEase | Paid - Streaming | $0.91 | -71% |
| 04 | NetEase | Free - Ad-supported | $0.87 | -72% |
| 05 | Tencent Music | Free - Ad-supported | $0.50 | — |
Campaigns for music teams
Plan Tencent Music growth in China.
Source
Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
High coverage