NetEase / China
NetEase Royalty Rates: China
NetEase in China benchmarks at $0.91 RPM for the paid streaming tier through Mar 2026. In China's platform ladder, that sits 3 of 5 alongside comparable rows from Tencent Music and Apple Music. It is 0% above the local published median of $0.91. The local high is Tencent Music at $3.13, leaving a 71% below gap to the top row. The 12-month average is $0.91, with the latest reading +5.7% vs. 90 days prior. Paid is 1.1x the free/ad-supported RPM.
Paid - Streaming
$0.91
12-month average
$0.91
90-day movement
+5.7%
Market Profile
Service median
1.0x median
Service leader
current high
Market percentile
-
Paid / free
1.1x
Dynamoi Smart Campaigns
Turn royalty data into NetEase Cloud Music growth.
Benchmark Rows
| Tier | RPM |
|---|---|
| Free - Ad-supported | $0.87 |
| Paid - Streaming | $0.91 |
Tier Split
Paid - Streaming
$0.91
Free - Ad-supported
$0.87
Rate History
$0.95
$1.06
$0.92
$0.90
$0.91
$0.91
$0.95
$0.90
$0.89
$0.88
$0.82
$0.83
Market Ladder
| # | Platform | Tier | RPM | vs. NetEase |
|---|---|---|---|---|
| 01 | Tencent Music | Paid - Streaming | $3.13 | +244% |
| 02 | Apple Music | Paid - Streaming | $2.18 | +140% |
| 03 | NetEase | Paid - Streaming | $0.91 | — |
| 04 | NetEase | Free - Ad-supported | $0.87 | — |
| 05 | Tencent Music | Free - Ad-supported | $0.50 | -45% |
Campaigns for music teams
Plan NetEase Cloud Music growth in China.
Source
Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
High coverage