Apple Music / China
Apple Music Royalty Rates: China
Apple Music in China benchmarks at $2.44 RPM for the paid streaming tier through Jun 2026. In China's platform ladder, that sits 2 of 6 alongside comparable rows from Tencent Music and AllSaints Music Group. It is 53% above the local published median of $1.59. The local high is Tencent Music at $3.26, leaving a 25% below gap to the top row. The 12-month average is $2.53, with the latest reading -22.7% vs. 90 days prior.
Paid - Streaming
$2.44
12-month average
$2.53
90-day movement
-22.7%
Market Profile
Service median
0.5x median
Service leader
85% below
Market percentile
17.24%
Dynamoi Smart Campaigns
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Benchmark Rows
| Tier | RPM |
|---|---|
| Paid - Streaming | $2.44 |
Rate History
$2.35
$2.00
$2.15
$3.05
$3.20
$2.87
$2.40
$2.44
$2.97
$2.56
$2.07
$2.33
Market Ladder
| # | Platform | Tier | RPM | vs. Apple Music |
|---|---|---|---|---|
| 01 | Tencent Music | Paid - Streaming | $3.26 | +34% |
| 02 | Apple Music | Paid - Streaming | $2.44 | — |
| 03 | AllSaints Music Group | Free - Ad-supported | $2.24 | -8% |
| 04 | NetEase | Paid - Streaming | $0.94 | -62% |
| 05 | NetEase | Free - Ad-supported | $0.93 | -62% |
| 06 | Tencent Music | Free - Ad-supported | $0.52 | -79% |
Top Apple Music Markets
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Source
Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
High coverage