Apple Music / China
Apple Music Royalty Rates: China
Apple Music in China benchmarks at $2.18 RPM for the paid streaming tier through Mar 2026. In China's platform ladder, that sits 2 of 5 alongside comparable rows from Tencent Music and NetEase. It is 2.4x the local published median of $0.91. The local high is Tencent Music at $3.13, leaving a 30% below gap to the top row. The 12-month average is $2.42, with the latest reading +26.8% vs. 90 days prior.
Paid - Streaming
$2.18
12-month average
$2.42
90-day movement
+26.8%
Market Profile
Service median
0.5x median
Service leader
87% below
Market percentile
10.17%
Dynamoi Smart Campaigns
Turn royalty data into Apple Music growth.
Benchmark Rows
| Tier | RPM |
|---|---|
| Paid - Streaming | $2.18 |
Rate History
$3.05
$3.20
$2.87
$2.40
$2.44
$2.97
$2.56
$2.07
$2.33
$1.89
$1.73
$1.56
Market Ladder
| # | Platform | Tier | RPM | vs. Apple Music |
|---|---|---|---|---|
| 01 | Tencent Music | Paid - Streaming | $3.13 | +43% |
| 02 | Apple Music | Paid - Streaming | $2.18 | — |
| 03 | NetEase | Paid - Streaming | $0.91 | -58% |
| 04 | NetEase | Free - Ad-supported | $0.87 | -60% |
| 05 | Tencent Music | Free - Ad-supported | $0.50 | -77% |
Top Apple Music Markets
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Source
Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
High coverage