Spotify pays $1.61 per 1,000 paid streams and $0.05 per 1,000 free streams (Dec 2025).
$1.61RPM
$0.05RPM
Paid rates are -4.9% year-over-year, ranking 62 of 91 countries. The North America regional average is $2.40 per 1,000 streams. 51% of streams are paid, which is -31.7% vs the global average. Short-term momentum is stable while the 12-month trend is rising.
Regional average: $2.40
Short and medium term growth indicators.
Latest Data
Dec 2025
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51%
Paid Share
-31.7% vs global average
4 streaming platforms operate in Guatemala. Spotify ranks #2 of 2 for paid streams at $1.61 per 1,000 (-4.9% year-over-year).
| Service | Paid RPM | Free RPM | YoY |
|---|---|---|---|
| Apple Music | $4.01 | — | -42.8% |
| SpotifyViewing | $1.61 | $0.05 | -4.9% |
| Meta | — | $0.00 | — |
| TikTok | — | $0.00 | — |
The North America average is $2.40 per 1,000 paid streams across 10 countries. Guatemala is 33% below the regional average. Rates are -4.9% year-over-year. Peers in this region range from $1.47 to $2.45 per 1,000 streams.
| Country | Paid RPM | Rank | YoY |
|---|---|---|---|
GuatemalaViewing | $1.61 | #62 | -4.9% |
| Mexico | $1.47 | #68 | +57.3% |
| El Salvador | $1.88 | #55 | +7.5% |
| Nicaragua | $2.00 | #52 | +14% |
| Honduras | $2.09 | #51 | — |
| Costa Rica | $2.30 | #46 | — |
| Dominican Republic | $2.45 | #44 | — |
Region: North America
RPM peaked at $1.72 in Jun 2024 and currently sits at $1.58. The 12-month rolling average is $1.61.
Guatemala ranks #62 of 91 for paid streams. The 12-month rolling average is $1.61. Volatility is 21% relative to the mean.
Tier gap
Paid leads by $1.55 RPM (2,868.6% vs Free)
12-month rolling average
Country rank
Volatility
Paid: $0.001606 per stream. Free: $0.000054 per stream.
Paid RPM is -4.9% year-over-year and currently Stable.
Paid RPM in Guatemala is $1.61, vs a regional average of $2.40.
Paid share is 51%, free share is 49%. Paid share is -31.7% vs the global average.
Latest statement period is December 2025. Time series coverage shown on this page spans Jan 2024 – Dec 2025.
Confidence is Medium confidence. Momentum is Stable (MoM -0.6%, QoQ -1.4%) while the 12-month trend is Rising.
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Source Streaming royalties RPM dataset (first-party)·Data license·Benchmarks computed from first-party distribution statements, shown in USD.
