Spotify pays $1.94 per 1,000 paid streams and $0.09 per 1,000 free streams (Dec 2025).
$1.94RPM
$0.09RPM
Paid rates are +18.6% year-over-year, ranking 54 of 91 countries. The Africa regional average is $1.06 per 1,000 streams. 78% of streams are paid, which is -4.5% vs the global average.
Regional average: $1.06
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Dec 2025
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78%
Paid Share
-4.5% vs global average
6 streaming platforms operate in South Africa. Spotify ranks #3 of 3 for paid streams at $1.94 per 1,000 (+18.6% year-over-year).
| Service | Paid RPM | Free RPM | YoY |
|---|---|---|---|
| YouTube (Music & Art Tracks) | $3.93 | — | +39.4% |
| Apple Music | $2.90 | — | +16.1% |
| SpotifyViewing | $1.94 | $0.09 | +18.6% |
| YouTube (Content ID) | — | $0.94 | — |
| Meta | — | $0.02 | — |
| TikTok | — | $0.00 | — |
The Africa average is $1.06 per 1,000 paid streams across 12 countries. South Africa is 84% above the regional average. Rates are +18.6% year-over-year. Peers in this region range from $0.92 to $1.94 per 1,000 streams.
| Country | Paid RPM | Rank | YoY |
|---|---|---|---|
South AfricaViewing | $1.94 | #54 | +18.6% |
| Morocco | $1.85 | #56 | +28.3% |
| Namibia | $1.66 | #60 | +7.7% |
| Madagascar | $1.45 | #70 | +4% |
| Zambia | $1.08 | #76 | — |
| Tanzania | $0.93 | #79 | — |
| Kenya | $0.92 | #80 | — |
Region: Africa
RPM reached $2.19 in Dec 2025, the highest in the dataset. The 12-month rolling average is $1.96.
South Africa ranks #54 of 91 for paid streams. The 12-month rolling average is $1.96. Volatility is 16% relative to the mean.
Tier gap
Paid leads by $1.85 RPM (2,060.9% vs Free)
12-month rolling average
Country rank
Volatility
Paid: $0.001945 per stream. Free: $0.00009 per stream.
Paid RPM is +18.6% year-over-year and currently Rising.
Paid RPM in South Africa is $1.94, vs a regional average of $1.06.
Paid share is 78%, free share is 22%. Paid share is -4.5% vs the global average.
Latest statement period is December 2025. Time series coverage shown on this page spans Jan 2024 – Dec 2025.
Confidence is High confidence. Momentum is Rising (MoM +5%, QoQ +13.9%) while the 12-month trend is Rising.
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Source Streaming royalties RPM dataset (first-party)·Data license·Benchmarks computed from first-party distribution statements, shown in USD.
