Apple Music / Thailand
Apple Music Royalty Rates: Thailand
Apple Music in Thailand benchmarks at $3.31 RPM for the paid streaming tier through Mar 2026. In Thailand's platform ladder, that sits 1 of 6 alongside comparable rows from YouTube (Music & Art Tracks) and Spotify. It is 3.3x the local published median of $0.99. The 12-month average is $3.32, with the latest reading +5.1% vs. 90 days prior.
Paid - Streaming
$3.31
12-month average
$3.32
90-day movement
+5.1%
Market Profile
Service median
0.7x median
Service leader
80% below
Market percentile
30.51%
Dynamoi Smart Campaigns
Turn royalty data into Apple Music growth.
Benchmark Rows
| Tier | RPM |
|---|---|
| Paid - Streaming | $3.31 |
Rate History
$3.39
$3.58
$4.22
$3.23
$3.98
$4.21
$3.60
$3.44
$2.90
$2.54
$2.39
$2.41
Market Ladder
| # | Platform | Tier | RPM | vs. Apple Music |
|---|---|---|---|---|
| 01 | Apple Music | Paid - Streaming | $3.31 | — |
| 02 | YouTube (Music & Art Tracks) | Paid - Streaming | $2.52 | -24% |
| 03 | Spotify | Paid - Streaming | $1.52 | -54% |
| 04 | YouTube (Content ID) | Free - Ad-supported | $0.47 | -86% |
| 05 | Spotify | Free - Ad-supported | $0.04 | -99% |
| 06 | TikTok | Free - Ad-supported | $0.0029 | -100% |
Top Apple Music Markets
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Plan Apple Music growth in Thailand.
Source
Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
Standard coverage