Apple Music / Thailand
Apple Music Royalty Rates: Thailand
Apple Music in Thailand benchmarks at $3.42 RPM for the paid streaming tier through May 2026. In Thailand's platform ladder, that sits 1 of 6 alongside comparable rows from YouTube (Music & Art Tracks) and Spotify. It is 3.4x the local published median of $1.01. The 12-month average is $3.48, with the latest reading -9.6% vs. 90 days prior.
Paid - Streaming
$3.42
12-month average
$3.48
90-day movement
-9.6%
Market Profile
Service median
0.7x median
Service leader
79% below
Market percentile
32.20%
Dynamoi Smart Campaigns
Turn royalty data into Apple Music growth.
Benchmark Rows
| Tier | RPM |
|---|---|
| Paid - Streaming | $3.42 |
Rate History
$3.24
$3.43
$3.39
$3.58
$4.22
$3.23
$3.98
$4.21
$3.60
$3.44
$2.90
$2.54
Market Ladder
| # | Platform | Tier | RPM | vs. Apple Music |
|---|---|---|---|---|
| 01 | Apple Music | Paid - Streaming | $3.42 | — |
| 02 | YouTube (Music & Art Tracks) | Paid - Streaming | $2.50 | -27% |
| 03 | Spotify | Paid - Streaming | $1.56 | -54% |
| 04 | YouTube (Content ID) | Free - Ad-supported | $0.47 | -86% |
| 05 | Spotify | Free - Ad-supported | $0.04 | -99% |
| 06 | TikTok | Free - Ad-supported | $0.0032 | -100% |
Top Apple Music Markets
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Plan Apple Music growth in Thailand.
Source
Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
Standard coverage