Spotify pays $1.47 per 1,000 paid streams and $0.03 per 1,000 free streams (Dec 2025).
$1.47RPM
$0.03RPM
Paid rates are +21.2% year-over-year, ranking 67 of 91 countries. The Asia regional average is $1.98 per 1,000 streams. 52% of streams are paid, which is -30.3% vs the global average.
Regional average: $1.98
Short and medium term growth indicators.
Latest Data
Dec 2025
vs previous month
vs previous quarter
vs previous year
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52%
Paid Share
-30.3% vs global average
6 streaming platforms operate in Thailand. Spotify ranks #3 of 3 for paid streams at $1.47 per 1,000 (+21.2% year-over-year).
| Service | Paid RPM | Free RPM | YoY |
|---|---|---|---|
| Apple Music | $3.08 | — | +50.1% |
| YouTube (Music & Art Tracks) | $2.56 | — | +16.6% |
| SpotifyViewing | $1.47 | $0.03 | +21.2% |
| YouTube (Content ID) | — | $0.47 | — |
| Meta | — | $0.01 | — |
| TikTok | — | $0.00 | — |
The Asia average is $1.98 per 1,000 paid streams across 19 countries. Thailand is 26% below the regional average. Rates are +21.2% year-over-year. Peers in this region range from $1.01 to $1.55 per 1,000 streams.
| Country | Paid RPM | Rank | YoY |
|---|---|---|---|
ThailandViewing | $1.47 | #67 | +21.2% |
| Kuwait | $1.47 | #69 | +2% |
| Lebanon | $1.50 | #66 | +0% |
| Sri Lanka | $1.51 | #65 | -2.4% |
| Saudi Arabia | $1.55 | #63 | — |
| Vietnam | $1.12 | #75 | — |
| Malaysia | $1.01 | #77 | — |
Region: Asia
RPM peaked at $1.63 in Oct 2025 and currently sits at $1.58. The 12-month rolling average is $1.48.
Thailand ranks #67 of 91 for paid streams. The 12-month rolling average is $1.48. Volatility is 7% relative to the mean.
Tier gap
Paid leads by $1.44 RPM (4,396.6% vs Free)
12-month rolling average
Country rank
Volatility
Paid: $0.001475 per stream. Free: $0.000033 per stream.
Paid RPM is +21.2% year-over-year and currently Rising.
Paid RPM in Thailand is $1.47, vs a regional average of $1.98.
Paid share is 52%, free share is 48%. Paid share is -30.3% vs the global average.
Latest statement period is December 2025. Time series coverage shown on this page spans Jan 2024 – Dec 2025.
Confidence is Medium confidence. Momentum is Rising (MoM +0.6%, QoQ +2.2%) while the 12-month trend is Rising.
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Source Streaming royalties RPM dataset (first-party)·Data license·Benchmarks computed from first-party distribution statements, shown in USD.
