YouTube (Music & Art Tracks) pays $2.40 per 1,000 paid streams (Dec 2025).
$2.40RPM
—RPM
Paid rates are -38.6% year-over-year, ranking 33 of 42 countries. The Asia regional average is $5.12 per 1,000 streams. 100% of streams are paid, which is +10.3% vs the global average. Short-term momentum is rising while the 12-month trend is falling.
Regional average: $5.12
Short and medium term growth indicators.
Latest Data
Dec 2025
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vs previous year
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100%
Paid Share
+10.3% vs global average
6 streaming platforms operate in Vietnam. YouTube (Music & Art Tracks) ranks #2 of 3 for paid streams at $2.40 per 1,000 (-38.6% year-over-year).
| Service | Paid RPM | Free RPM | YoY |
|---|---|---|---|
| Apple Music | $2.45 | — | -52.2% |
| YouTube (Music & Art Tracks)Viewing | $2.40 | — | -38.6% |
| Spotify | $1.12 | $0.03 | +0.6% |
| YouTube (Content ID) | — | $0.26 | — |
| Meta | — | $0.00 | — |
| TikTok | — | $0.00 | — |
The Asia average is $5.12 per 1,000 paid streams across 11 countries. Vietnam is 53% below the regional average. Rates are -38.6% year-over-year. Peers in this region range from $0.86 to $7.58 per 1,000 streams.
| Country | Paid RPM | Rank | YoY |
|---|---|---|---|
VietnamViewing | $2.40 | #33 | -38.6% |
| Thailand | $2.56 | #30 | +16.6% |
| Malaysia | $2.64 | #29 | +22.1% |
| Indonesia | $1.87 | #35 | -6.2% |
| India | $1.14 | #37 | — |
| Philippines | $0.86 | #40 | — |
| South Korea | $7.58 | #18 | — |
Region: Asia
RPM peaked at $4.88 in Feb 2024 and currently sits at $2.28. The 12-month rolling average is $2.25.
Vietnam ranks #33 of 42 for paid streams. The 12-month rolling average is $2.25. Volatility is 47% relative to the mean.
Tier gap
Not enough data to compare tiers yet.
12-month rolling average
Country rank
Volatility
Paid: $0.002404 per stream.
Paid RPM is -38.6% year-over-year and currently Rising.
Paid RPM in Vietnam is $2.40, vs a regional average of $5.12.
Paid share is 100%, free share is 0%. Paid share is +10.3% vs the global average.
Latest statement period is December 2025. Time series coverage shown on this page spans Jan 2024 – Dec 2025.
Confidence is Low confidence. Momentum is Rising (MoM -7.7%, QoQ -15.2%) while the 12-month trend is Falling.
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Source Streaming royalties RPM dataset (first-party)·Data license·Benchmarks computed from first-party distribution statements, shown in USD.
