Canonical dataset
YouTube AdSense RPM
YouTube AdSense RPM benchmarks span 75 published markets through 2026-10-28.
Cite: Dynamoi. YouTube AdSense RPM. Updated 2026-10-28. dynamoi.com/data/youtube-adsense-rpm
Primary metric
$1.13
The highest published creator RPMs are in Australia, Denmark, and Norway. A typical published market sits near $1.04 RPM, so the top market is 6.8x higher than the middle of the dataset.
RPM Distribution
$0-$1
$1-$2
$2-$4
$4-$6
$6+
RPM vs Playback CPM
HIGHER CPM
HIGHER RPM
🇦🇺 AustraliaRPM$7.02Playback CPM$15.32🇩🇰 DenmarkRPM$6.47Playback CPM$15.94🇳🇴 NorwayRPM$6.25Playback CPM$13.59🇮🇸 IcelandRPM$5.60Playback CPM$9.85🇱🇺 LuxembourgRPM$5.29Playback CPM$4.09🇺🇸 United StatesRPM$5.11Playback CPM$12.53🇨🇦 CanadaRPM$4.98Playback CPM$10.69🇳🇿 New ZealandRPM$4.67Playback CPM$9.24🇬🇧 United KingdomRPM$4.54Playback CPM$11.43🇸🇬 SingaporeRPM$4.46Playback CPM$6.82🇨🇭 SwitzerlandRPM$4.36Playback CPM$11.05🇫🇮 FinlandRPM$4.14Playback CPM$9.58🇮🇪 IrelandRPM$3.84Playback CPM$6.88🇭🇰 Hong Kong SAR ChinaRPM$3.60Playback CPM$5.24🇧🇪 BelgiumRPM$3.43Playback CPM$7.58🇳🇱 NetherlandsRPM$3.24Playback CPM$10.59🇰🇾 Cayman IslandsRPM$3.07Playback CPM$2.18🇸🇪 SwedenRPM$2.90Playback CPM$9.52🇮🇱 IsraelRPM$2.88Playback CPM$5.11🇲🇹 MaltaRPM$2.61Playback CPM$2.78🇯🇵 JapanRPM$2.59Playback CPM$5.54🇦🇹 AustriaRPM$2.52Playback CPM$8.30🇦🇪 United Arab EmiratesRPM$2.26Playback CPM$4.43🇰🇷 South KoreaRPM$2.20Playback CPM$5.60🇨🇾 CyprusRPM$2.02Playback CPM$2.54🇹🇼 TaiwanRPM$1.90Playback CPM$3.82🇬🇷 GreeceRPM$1.65Playback CPM$3.64🇭🇷 CroatiaRPM$1.57Playback CPM$2.74🇪🇸 SpainRPM$1.46Playback CPM$5.05🇬🇺 GuamRPM$1.46Playback CPM$2.38🇪🇪 EstoniaRPM$1.42Playback CPM$4.89🇮🇹 ItalyRPM$1.42Playback CPM$5.87🇨🇿 CzechiaRPM$1.38Playback CPM$7.23🇩🇪 GermanyRPM$1.36Playback CPM$8.95🇫🇷 FranceRPM$1.29Playback CPM$6.97🇲🇵 Northern Mariana IslandsRPM$1.21Playback CPM$1.80🇹🇨 Turks & Caicos IslandsRPM$1.18Playback CPM$1.09🇭🇺 HungaryRPM$1.04Playback CPM$4.74🇸🇮 SloveniaRPM$1.01Playback CPM$3.17🇲🇾 MalaysiaRPM$0.96Playback CPM$1.57🇶🇦 QatarRPM$0.83Playback CPM$2.00🇰🇼 KuwaitRPM$0.82Playback CPM$1.52🇸🇰 SlovakiaRPM$0.80Playback CPM$4.77🇵🇷 Puerto RicoRPM$0.78Playback CPM$1.77🇷🇴 RomaniaRPM$0.71Playback CPM$4.50🇸🇦 Saudi ArabiaRPM$0.71Playback CPM$1.87🇵🇭 PhilippinesRPM$0.66Playback CPM$1.40🇵🇱 PolandRPM$0.60Playback CPM$4.62🇨🇱 ChileRPM$0.54Playback CPM$1.47🇵🇦 PanamaRPM$0.45Playback CPM$1.03🇬🇵 GuadeloupeRPM$0.44Playback CPM$1.10🇧🇭 BahrainRPM$0.43Playback CPM$1.22🇹🇭 ThailandRPM$0.37Playback CPM$1.53🇧🇬 BulgariaRPM$0.37Playback CPM$1.91🇬🇹 GuatemalaRPM$0.36Playback CPM$1.65🇴🇲 OmanRPM$0.35Playback CPM$1.35🇷🇸 SerbiaRPM$0.33Playback CPM$2.05🇱🇻 LatviaRPM$0.32Playback CPM$2.94🇵🇬 Papua New GuineaRPM$0.30Playback CPM$0.67🇵🇪 PeruRPM$0.29Playback CPM$1.43🇲🇽 MexicoRPM$0.26Playback CPM$1.96🇨🇴 ColombiaRPM$0.24Playback CPM$1.29🇺🇾 UruguayRPM$0.24Playback CPM$1.03🇧🇦 Bosnia & HerzegovinaRPM$0.22Playback CPM$0.98🇩🇴 Dominican RepublicRPM$0.19Playback CPM$0.84🇯🇴 JordanRPM$0.19Playback CPM$0.69🇱🇧 LebanonRPM$0.18Playback CPM$0.70🇻🇳 VietnamRPM$0.18Playback CPM$1.14🇹🇷 TürkiyeRPM$0.17Playback CPM$1.32🇦🇷 ArgentinaRPM$0.17Playback CPM$1.21🇬🇪 GeorgiaRPM$0.14Playback CPM$1.07🇮🇩 IndonesiaRPM$0.14Playback CPM$1.03🇸🇻 El SalvadorRPM$0.13Playback CPM$1.31🇦🇲 ArmeniaRPM$0.11Playback CPM$1.00🇭🇳 HondurasRPM$0.10Playback CPM$0.87Yield Profile
Creator RPM
$1.13
Playback CPM
$2.54
RPM / CPM
0.4x
Engagement
14.3
Watch time
11.3
Regional RPM Bands
| Region | Top published | Median RPM | Range | Coverage |
|---|---|---|---|---|
North America | 🇺🇸 United States | $5.05 | $4.98-$5.11 | 2 markets |
Europe | 🇩🇰 Denmark | $2.02 | $0.11-$6.47 | 27 markets |
Asia Pacific | 🇦🇺 Australia | $1.46 | $0.14-$7.02 | 15 markets |
Middle East & Africa | 🇮🇱 Israel | $0.71 | $0.18-$2.88 | 9 markets |
Other markets | 🇪🇪 Estonia | $0.44 | $0.17-$1.42 | 11 markets |
Latin America | 🇰🇾 Cayman Islands | $0.26 | $0.10-$3.07 | 11 markets |
Top YouTube RPM Markets
| # | Market | RPM | Playback CPM |
|---|---|---|---|
| 01 | 🇦🇺 Australia | $7.02 | $15.32 |
| 02 | 🇩🇰 Denmark | $6.47 | $15.94 |
| 03 | 🇳🇴 Norway | $6.25 | $13.59 |
| 04 | 🇮🇸 Iceland | $5.60 | $9.85 |
| 05 | 🇺🇸 United States | $5.11 | $12.53 |
| 06 | 🇨🇦 Canada | $4.98 | $10.69 |
| 07 | 🇳🇿 New Zealand | $4.67 | $9.24 |
| 08 | 🇬🇧 United Kingdom | $4.54 | $11.43 |
| 09 | 🇸🇬 Singapore | $4.46 | $6.82 |
| 10 | 🇨🇭 Switzerland | $4.36 | $11.05 |
| 11 | 🇫🇮 Finland | $4.14 | $9.58 |
| 12 | 🇮🇪 Ireland | $3.84 | $6.88 |
Method
Aggregated, anonymized rates
Variables
Country, Creator-side RPM
Frequency
Monthly
Frequently asked questions
What is RPM on YouTube?
RPM (Revenue Per Mille) is how much a creator earns per 1,000 video views after YouTube's revenue share. It differs from CPM, which reflects advertiser spend before the platform cut. Dynamoi tracks creator-side RPM across all published markets.
Which country has the highest YouTube RPM?
YouTube AdSense RPM benchmarks span 75 published markets through 2026-10-28. The highest published creator RPMs are in Australia, Denmark, and Norway. A typical published market sits near $1.04 RPM, so the top market is 6.8x higher than the middle of the dataset.
How is RPM different from CPM on YouTube?
Creator RPM is estimated channel revenue per 1,000 total views. Playback CPM is advertiser spend per 1,000 monetized playbacks. Their ratio is not a creator revenue-share percentage.
Does country affect my YouTube RPM?
Yes, significantly. The gap between the highest and lowest published markets is more than 10× — North American and Northern European audiences earn much higher RPM than emerging markets. Dynamoi's table shows the per-country breakdown.
How does Dynamoi collect YouTube RPM data?
These benchmarks describe connected channels, not countrywide rates. Activity, positive-revenue and RPM-to-CPM filters select the published markets and can exclude low-yield markets. Omitted markets do not mean zero earnings. The combined RPM weights published markets by their views.
How many countries does this YouTube RPM dataset cover?
The dataset currently covers 75 published markets, updated through 2026-10-28. Coverage expands as additional channels connect and meet the minimum reporting threshold.