Meta / Italy
Meta Royalty Rates: Italy
Meta in Italy benchmarks at $0.03 RPM for the free ad-supported tier through Jul 2025. In Italy's platform ladder, that sits 9 of 10 alongside comparable rows from YouTube (Music & Art Tracks) and Amazon Music. It is 0.0x the local published median of $2.65. The local high is YouTube (Music & Art Tracks) at $12.48, leaving a 100% below gap to the top row. The 12-month average is $0.03, with the latest reading -12.5% vs. 90 days prior.
Free - Ad-supported
$0.03
Market Profile
Service median
1.0x median
Service leader
56% below
Market percentile
52.63%
Dynamoi Smart Campaigns
Turn royalty data into Meta growth.
Benchmark Rows
| Tier | RPM |
|---|---|
| Free - Ad-supported | $0.03 |
Market Ladder
| # | Platform | Tier | RPM | vs. Meta |
|---|---|---|---|---|
| 01 | YouTube (Music & Art Tracks) | Paid - Streaming | $12.48 | +446x |
| 02 | Amazon Music | Paid - Streaming | $8.62 | +308x |
| 03 | Apple Music | Paid - Streaming | $8.47 | +303x |
| 04 | Spotify | Paid - Streaming | $4.78 | +171x |
| 05 | YouTube (Content ID) | Free - Ad-supported | $2.83 | +101x |
| 06 | Amazon Music | Free - Ad-supported | $2.48 | +89x |
| 07 | YouTube (Music & Art Tracks) | Free - Ad-supported | $2.10 | +75x |
| 08 | Spotify | Free - Ad-supported | $0.99 | +35x |
| 09 | Meta | Free - Ad-supported | $0.03 | — |
| 10 | TikTok | Free - Ad-supported | $0.0084 | -70% |
Top Meta Markets
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Plan Meta growth in Italy.
Source
Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
Limited coverage