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Meta / Italy

Meta Royalty Rates: Italy

Meta in Italy benchmarks at $0.03 RPM for the free ad-supported tier through Jul 2025. In Italy's platform ladder, that sits 9 of 10 alongside comparable rows from YouTube (Music & Art Tracks) and Amazon Music. It is 0.0x the local published median of $2.65. The local high is YouTube (Music & Art Tracks) at $12.50, leaving a 100% below gap to the top row. The 12-month average is $0.03, with the latest reading -12.5% vs. 90 days prior.

Free - Ad-supported

$0.03

RPM, USD per 1k streams

Rank

9 of 10

Tiers

1

Through

Jul 2025

Market Profile

Meta in Italy

Service median

1.1x median

Service leader

56% below

Market percentile

64.00%

Dynamoi Smart Campaigns

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Benchmark Rows

Tier RPM
Free - Ad-supported $0.03

Market Ladder

Italy, USD per 1k

# Platform RPM
01 YouTube (Music & Art Tracks) $12.50
02 Amazon Music $8.59
03 Apple Music $8.45
04 Spotify $4.73
05 YouTube (Content ID) $2.84
06 Amazon Music $2.46
07 YouTube (Music & Art Tracks) $2.09
08 Spotify $0.98
09
Meta
$0.03
10 TikTok $0.0078

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Signal

Algorithm

Launch

Smart Campaign

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Listener Growth

Source

Dynamoi royalty ledger

Method

Aggregated, anonymized RPM

Coverage

Limited coverage