Campaign Compare

Campaign Compare lets you view 2 to 3 campaigns of the same type side by side: YouTube-to-YouTube or Smart-to-Smart. Use it when you need to understand which campaign, network, release, or video is producing the strongest music outcome.

Accessing Campaign Compare

Open Campaign Compare from Campaign Management: select 2 or 3 campaigns of the same type, then choose Compare. Data is scoped to the active artist. A mixed YouTube-and-Smart selection shows Same type only and does not compare.

What to compare

Campaign Compare is useful for questions like:

• Which Smart Campaign has the best cost per save?
• Which YouTube campaign is producing subscribers, not only views?
• Are recent campaigns improving after the learning phase?
• Which countries or audiences are worth repeating?

Reading the table

The table is built for directional decisions. Campaigns can differ by date range, budget, platform, and objective, so do not treat one column as the whole answer.

Area	What to look for
Spend	How much budget each campaign has used
Delivery	Whether the campaign is active, paused, learning, or complete
Smart Campaign outcomes	Saves, save rate, link clicks, spend, and efficiency
YouTube outcomes	Views, subscribers, watch behavior, RPM, and AdSense metrics when connected
Trend	Whether the campaign is improving, flattening, or becoming less efficient

Good comparison habits

Compare campaigns that share a similar goal within the same type. A catalog-growth Smart Campaign and a launch-week Smart Campaign can both be successful for different reasons, so read the columns as directional signals rather than a single verdict.

For tactical decisions, combine this page with Campaign Optimization, Smart Campaign Analytics, and YouTube Analytics.